From October 14–18, GITEX World 2024 introduced collectively technology leaders from spherical the area in Dubai. Now in its forty fourth year, driven by the efforts of the Dubai World Alternate Centre (DWTC), GITEX World has grown into one amongst the area’s largest technology and innovation gatherings, revealing the mountainous likely of tech to a world target market.
GITEX’s reach now stretches beyond Dubai. Below its model, events receive expanded across Europe, Africa, and Asia. In step with Trixie LohMirmand, govt vice president at DWTC and CEO of Kaoun World, the area is altering instant, and basically the most spirited system forward is thru collaboration and shared sigh. GITEX therefore strives to glue assorted areas, bridging digital divides across the globe. As of late, GITEX is amongst the area’s largest tech networks, serving as a trusted gateway for corporations exploring recent markets.
This year, 36Kr World joined GITEX as its key partner in Asia, bringing media representatives from China, Japan, Korea, and Southeast Asia to Dubai. These delegates met with LohMirmand for a discussion on GITEX’s core values and its evolving role in the Asian market.
The next excerpts, transcribed by 36Kr Chuhai throughout the media exchange with LohMirmand, receive been edited and consolidated for brevity and readability.
Q: Some exhibitors illustrious that GITEX attracts a uniquely engaged and a qualified target market, which is abnormal at other B2B expos. How does GITEX build this?
Trixie LohMirmand (TL): If I gave away our secret, I will be out of a job! But basically, it all providers and products on our commitment to customer center of attention. It can well per chance sound like a clichge, nevertheless it’s genuinely what drives us. We’re now now not correct organizing a trade enlighten—we’re making a platform that fuels interaction in the tech trade. This sector moves instant, so identifying key players and connecting them with likely clients and partners is basically the major. Our team dedicates fundamental concept, analysis, and property to make certain that that we entice a huge spectrum of stakeholders, from executive officials and tech researchers to startups and main corporations. This commitment to vary enriches the customer experience, extending exhibitor fee some distance beyond easy transactions.
At GITEX, exhibitors can join with varied stakeholders in the digital financial system, including these serious about future trends. This vary makes for a more spirited experience for internet page visitors and enables exhibitors to tap into fee across multiple dimensions.
Q: Extra Chinese corporations are coming to Dubai to showcase their merchandise and technologies. How does Dubai make stronger corporations from assorted nations in growing into global markets?
TL: Dubai, and the UAE as a entire, has turn into a world gateway, and it’s why so many global corporations set offices right here. Setting up in Dubai enables corporations to reach now now not simplest the Center Jap market nevertheless additionally the broader global market. With its world-class infrastructure, streamlined regulations, and an increasing number of trade-friendly ambiance, Dubai attracts corporations from in each attach.
Many Chinese corporations attending GITEX World are pondering setting up regional offices right here. At GITEX, they are studying gorgeous-tune their merchandise for native market wants.
GITEX affords an launch platform with corporations from over 130 nations and more than 200,000 tech experts from 180 nations. A quantity of memorandum of understandings and partnerships are signed right here, underscoring GITEX World’s the truth is global point of view. It affords an unparalleled entry point for Chinese corporations taking a look to head global.
Q: In phrases of worldwide tech exhibitions, CES and IFA on the entire reach to mind. How would you counsel Asian corporations navigate the desire between these presentations?
TL: For most corporations, it’s now now not an both-or resolution. Tech is evolving on the kind of tempo, with instruments like ChatGPT placing the vitality of synthetic intelligence within stare, that this day’s corporations must kill decisions essentially based on their uncommon strategic desires.
CES and IFA are extra special events, particularly for client electronics like wearables and cell devices. GITEX, nevertheless, is serious about trade technology and attracts executive businesses drawn to digital transformation. This creates uncommon B2B and B2G alternatives across manufacturing, public providers and products, digital governance, retail, healthcare, and fintech.
Within the previous, tech expos were broader, nevertheless they are now an increasing number of the truth is skilled. As of late, you may maybe well per chance presumably salvage events devoted to deep tech, fintech, or AI. GITEX, on the opposite hand, brings collectively innovation across multiple fields, giving attendees a comprehensive trade gape. Corporations can leverage this vary. A firm may well per chance showcase its high merchandise at CES or IFA, nevertheless at GITEX, it on the entire affords comprehensive digital alternate solutions aligned with trade and executive wants.
GITEX extends beyond client electronics—it contains a broader ecosystem. As well to public carrier organizations and executive businesses, we invite academia and analysis institutions, growing collaboration alternatives. Delegations from over 25 nations, including ministers, policymakers, and trade leaders, reach right here to be in contact about mix 5G, digitize national records, and put collectively for an AI-driven financial system. This level of public-private interaction is weird at other events.
At GITEX, you look now now not simplest merchandise nevertheless your entire tech ecosystem and the numerous digital financial system, offering a paunchy point of view from client applications to executive alternate solutions.
Q: In April 2024, GITEX Asia will debut in Singapore. What uncommon networking alternatives will GITEX Asia ship to Southeast Asia?
TL: In easy phrases, GITEX Asia will set a one-of-a-form tech neighborhood in Singapore. We’re leveraging our global network to ship collectively shoppers, universities, trade leaders, and executive representatives from across the diagram. Given Singapore’s market characteristics, lets additionally invite experts in areas like food security and agritech. Our diagram is to foster recent dialogues and collaborations that make uncommon partnerships.
We chose Singapore and Southeast Asia as the host diagram due to its strategic region. Correct as Dubai serves as a world hub, Singapore’s geography makes it handy for corporations from China, Japan, South Korea, and India. Whereas Southeast Asia is our center of attention, we’re committed to fostering regional and global connections, making GITEX Asia a pan-Asian platform.
Q: Accept as true with we query GITEX Asia to receive the an identical depth and breadth as GITEX World?
TL: Here is GITEX’s mission and our promise in all our events. We now receive got built the area’s largest network of tech startups, shoppers, and corporations, making GITEX a trusted platform for clients exploring recent markets. As we enlarge into recent areas, we terminate devoted to serving to our neighborhood map unprecedented connections in these markets—a special offering that other expos don’t present.
We await all people’s make stronger in our Asia growth. We are committed to delivering a noteworthy tournament and await welcoming all attendees.
KrASIA Connection aspects translated and adapted jabber material that changed into initially printed by 36Kr. This article changed into written by 36Kr Chuhai.
